christine xia
commercial work 2022–2026
hi@christinexia.com
main portfolio
cv
19/99 Beauty
Campaign concepts, art direction, on-set photo direction, packaging, video editing, messaging, website design.
Chief Creative Officer: Diti Katona, Design Director: Jonathon Yule, Senior Designer: Sarah Maslechko, Creative Producer: Quinn Branch.
Photographers: Matthew Tammaro, Carlos & Alyse, Ted Belton.
Wella Professionals
Campaign concepts, art direction, on-set photo & video direction, video editing, messaging.
Chief Creative Officer: Diti Katona, Creative Director: Thomas van Ryzewyk, Associate Creative Director: Jessica Johnstone, Brand Managers: Julia Ferrabee, Aurora Ratcliffe.
Photographers: Txema Yeste, Matthew Tammaro, Leo Rohrsetzer.
Sebastian
Campaign concept, art direction, messaging.
Chief Creative Officer: Diti Katona, Design Director: Jonathon Yule, Associate Creative Director: Matthew Sabloff, Senior Designer: Mike Arnott.
Photographers: Benjamin Vnuk, Adrian Armstrong.
Joe Fresh
Campaign concepts, art direction, on-set photo & video direction, messaging, website design.
Chief Creative Officer: Diti Katona, Creative Director: Jordan Poirier, Senior Designer: Sarah Maslechko, Designer: Soojin Kim, Brand Manager: Jessica Best.
Photographer & Director: Matthew Tammaro, DOP: Devin Karringten.
Pat McGrath Labs
Campaign concepts, art direction, messaging, video editing.
Chief Creative Officer: Diti Katona, Creative Director: Thomas van Ryzewyk, Associate Creative Director: Jessica Johnstone, Senior Designer: Alley Kurgen, Designer & CGI Artist: Riley Gardiner, Brand Manager: Jessica Best.